Florian Krueger

Success (and Failure) Factors for Web 2.0

In 2.0, Survey on July 9, 2009 at 1:42 pm

Web 2.0 tools, technologies and applications offer significant opportunities for organisations to share knowledge, improve performance and engage employees. But the technologies are still new to many, and mistakes and improper use of social networks, instant messaging, wikis, blogs, microblogs and other applications can derail the promise of collaboration, transparency and productivity.

To help understand the success and failure factors for Web 2.0 use we have just launched a research project. If you have been following, or trying to promote or manage, the use of Web 2.0 tools for business purposes in your organisation, we’d very much like your input. Participation simply involves completing an on-line survey. All responses are kept confidential and we will be reporting on the results later in the year.

Please send me an email to florian@floriankrueger.com to register for the survey.


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